Finalbyte handled visual effects, product work, and final finishing for Ford’s advertising campaign. The work centers on the vehicle itself — form, surface, and light — carrying a consistent finish through motion, where reflection and speed ask the most of the craft. Product and automotive finishing is a post decision as much as a shoot one, and it’s where a clean image is won or lost.

VFX, product, and finishing by Finalbyte — New York and Paris.