Finalbyte handled visual effects for Cadillac’s Lyriq campaign. Automotive work lives in reflection and surface — the way light travels across paint, glass, and chrome — and it asks the effects work to hold that read consistent from frame to frame. The craft is invisible when it works: a clean, deliberate surface that lets the car carry the shot.
VFX by Finalbyte — New York and Paris.
Director: Keenan Wetzel
Agency: MRM McCann