Finalbyte handled visual effects for Cadillac’s Lyriq campaign. Automotive work lives in reflection and surface — the way light travels across paint, glass, and chrome — and it asks the effects work to hold that read consistent from frame to frame. The craft is invisible when it works: a clean, deliberate surface that lets the car carry the shot.
VFX by Finalbyte — New York and Paris.
Director: Keenan Wetzel
Agency: MRM McCann
Finalbyte handled visual effects, product work, and final finishing for Ford’s advertising campaign. The work centers on the vehicle itself — form, surface, and light — carrying a consistent finish through motion, where reflection and speed ask the most of the craft. Product and automotive finishing is a post decision as much as a shoot one, and it’s where a clean image is won or lost.
VFX, product, and finishing by Finalbyte — New York and Paris.
Director: Robert Nyerges
Finalbyte handled visual effects, product work, and final finishing for Wella Professionals’ advertising campaign. The work centers on hair, light, and product detail — carrying a clean, consistent finish across every frame, where movement and shine ask the most of the craft.
VFX, product finishing, and color by Finalbyte — New York and Paris.
Finalbyte handled visual effects and product work for Nike. Product work lives in detail and surface — material, texture, and the light that reveals them — and the effects hold that read precise from frame to frame. The result is a clean, deliberate image where the product carries the shot.
VFX and product by Finalbyte — New York and Paris.
Director: Carlos Serrao
Agency: Nike (Direct)